By Farida Ahmad | CEO
As COVID-19 capsizes financial markets, our women entrepreneurs who had just started their businesses, are struggling to stay afloat. The pandemic has disproportionately affected these impoverished women who remain quarantined without any social or financial support. They are facing increased chances of living in poverty as a result of losing their businesses. With household resources scarce, capital that would normally be used their businesses has to be reallocated to other purposes, driven by domestic dynamics.
An approach to fighting the virus means supporting these communities most at risk of infection and economic consequences. We are doing everything we can to alleviate damage from the pandemic and continue to support them by investing in their entrepreneurial ventures. Some are supplying and selling food items to schools in the neighborhood, among our staff members and the community, while one of them, who was sewing clothes, is now sewing masks and selling them in the neighborhood.
Our committed donors and volunteers continue to provide food rations as they go door to door where these women live, with words of encouragement from a six-foot distance, at the same time marketing their products.
We request our donors to take strong actions to build back better by helping channel funds to underserved women and financing women-owned businesses.
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