Argan Nursery and Forest in Essaouira, Morocco

Our two core missions are to empower women and protect the planet. When women are strong, when women lead, the world is stronger and safer.
Thanks to all of you, the FRÉnds, we have already planted 33,000 Argan Trees in Morocco with the High Atlas Foundation, thus empowering more than 3,000 women who harvest Argan Oil. Thank you for making that possible.
As we are celebrating our 4th birthday on June 25, we have decided to work on a new phase of our social mission.
Our dream has always been to be a movement for social change and we feel the time has come to start a new moment in the FRÉ journey.
We will of course continue to plant Argan trees in Morocco and to enrich our action, we want to add a US-based and global social action.
In the coming days and weeks, we are organizing a brainstorming with the FRÉ Ambassadors to define how we can promote racial justice and equal opportunities.

FRÉnds 2020 is here and we are now able to share with you the number of Argan trees we'll plant this winter in Morocco, thanks to the 2019 FRÉ Sets sales. So, we will plant .... 18,000 Argan trees! Yes, than last year! We are very proud of this fantastic achievement of the FRÉ Community and thank each of you for your contribution With the trees planted this year, 1,800 Moroccan women who harvest Argan oil in cooperatives will double their income, improve their quality of life, give a better education to their children and support their families. We will also contribute to the fight against global warming and Argan deforestation. In the coming weeks, we'll keep you informed about the Argan trees planting with the High Atlas Foundation, our philanthropic partner. THANK YOU FRÉndsYOU made this collective achievement possible!!! 

We are not a brand. We are a movement!

On “FRÉ Day”, June 21, we celebrated two years of action!

FRÉ was born with a passion to create the best skin care solution for active skin, and a passion to create a brand with a real social impact. We even dreamt of leading the way and showing the world that corporations can be social game-changers if they have the will to contribute to human progress.

It is only the beginning of our journey, but today, we wanted to share with you, our FRÉnds some of our community’s achievements. Our mission is to lead change around two issues that we consider to be the calling of our generation: protecting our planet and empowering women. We believe that our world is currently unbalanced since women still do not fulfill their full leadership potential. When women are strong, the world is stronger. When women are free, the world is freer. And when women’s communities rise, whole societies rise.

One Set, One Tree

For every set sold, we plant an Argan Tree of Life in Morocco.

Thanks to you, and to our partners at the High Atlas Foundation, we’ve planted over 15,000 trees so far! We also provide workshops and educational tools for women’s cooperatives in the Essaouira region, as well as for their children and families.

We plant 1,000 times more trees than we use and love this program because planting a tree has a strong and concrete impact. Planting one tree helps double the annual income of Moroccan women who produce Argan Oil. Eachtree also replenishes the endangered Argan forest and ensures the livelihood of local cooperatives for years to come.